PINHOLE PRESS

Pinhole Press was created in partnership with Mohawk Fine Papers as a design-led alternative to traditional web-to-print platforms. We focused on a curated line of simple, well-designed products and an intuitive user experience, rather than complex customization tools. We developed the brand from the ground up—naming, identity, product design, website, packaging, and marketing—positioning it around meaningful life moments and gifting. The result was a distinctive photo brand that gained traction quickly and built a loyal following.

Brand strategy, naming, identity, product design, packaging, digital experience, art direction, and launch