DUXIANA

Over a long-term partnership with DUXIANA, I helped shape the brand across advertising, digital, retail, and product launch initiatives for the U.S. market. The work spanned print and online campaigns, catalogs, direct mail, store signage, photography direction, seasonal promotions, and the launch of the brand’s first U.S. e-commerce platform. Additional projects included trade show environments, packaging, landing pages, email marketing, and creative direction for a sleep-focused mobile app tied to an experimental under-bed speaker system.

Creative direction, advertising, digital experience, e-commerce, editorial design, packaging, environmental graphics, photography direction, campaign development, and UX/UI